Business and culture – the old dilemma

In the inventory of ready-made ideas (as Flaubert says) the theme of the structural rupture between profitable activities (“business”) and those that are unwarranted, the “goal-less final” (culture) frequently appears. One is to live profitably, to “make money”, and the other is to produce decorative “ingenuity”, which is difficult to profit financially. To some extent, this distinction is valid. These are two “professions”, equally useful, but with actions, purposes, and general resonances that are difficult to compare. On the other hand, the boundary between the two regions cannot and should not be radically cut. There are no only poor and marginalized artists and intellectuals who live at the mercy of an unpredictable clientele. Some do well commercially and have fertile skills as promoters of their creativity. Likewise, there are not only entrepreneurs who are built for life for their financial interests and have always been labeled corrupt (as opposed to the “angels” in culture…). Some have side feelings, fun hobbies, and selfish generosity. The difference between the two “types” is evident when it comes to notoriety. We receive information about the market success of some “culture” rather than the secret investments of some businessmen who (without immediate benefits) take on the role of patrons of spiritual life. That’s why I have to point out some examples of “pragmatic spirits”, who understand the importance of artistic and intellectual projects in the environment in which they live, and even the undesirables, make the decision to lay their shoulder on their living. Sometimes I do it out of the blue sympathy For art, book, ideas, long-term spiritual pursuits, sometimes of admirable sense religion Values ​​that can define us immediately, but also in the long run.

Obviously, I will not provide a complete list of benefactors. I will only mention some of the names that I have had the opportunity and opportunity to perceive more closely. Here, for example, are the two brothers, Drago and Adrian Pavol, who founded the Dedemann company, whose management success was not affected by the crisis or by the big names in European competition. exactly the contrary. They had the initiative of some basic investments in sports, theatre, museology, education, research, etc. I do it gracefully, without the need for applause, without imaginative self-promotion.

I am also pleased to bring to the stage the name of a lady, Anca Vlad, founder of the Fildas group of companies, which includes, among other things, the well-known pharmacy chain “Catena”. But Mrs. Vlad is concerned not only with general health, but also with her aesthetic pleasures, which she expertly shares with all interested art lovers. He has an exceptional collection of fine art and has built the Foundation (Fildas Art) which organizes exhibitions of painting, sculpture and ceramics, holds annually the International Creative Workshop at Eforie, publishes art albums and catalogs and hosts monthly in the Senso Gallery, various cultural events (optics, book launches, debates) . In short, Mrs. Vlad has succeeded, for a long time, while accredited state institutions find it difficult to start and maintain …

Not out of a “politically correct” flirtation, I added the name of another woman, whose cultural performance is unique: Mrs. Lavinia Howidan Spanduned. As a “entrepreneur”, she controls (with the help of her two sons) EIT Forum Auto, through which Volvo distributes its products in Romania. But Mrs. Howidan does many other things. Most interesting is the project of Spandugino Publishing House, the only publishing house I know of, for which the ‘marketing’ criterion for its products is not necessary. In exceptional printing conditions there are books signed by eminent authors, not necessarily “stars” from the bookstore, but an elite group of researchers and writers, whose contributions have yet to wait for publication by specialized institutions that, however, cannot be Relative without the risk of strictly trading standard. Mrs. Spandonid is a (rare) example of an avid reader, but she doesn’t enjoy her passion if she doesn’t “read” others…

The list may be longer than I initially thought. I would also like to mention Mr. Mihai Staiko, the majority shareholder of Bucharest AD Auto Total (financier, for example, of a drawing and coloring competition for children aged 6-14) and Mr. Sacha Dragic (ready to jump in immediately when a cultural institution enters into a crisis ), Mihai George Popa (from Eon Romania, in energy) or Mr. Michael Bolzan, owner of West Arad Group.

As you can see, these are not just “exceptions”. It is a whole class of people, because there is no rift between “business” and “culture”, but integration. And, perhaps not by chance, Mr. Florin Pogonaro, President of the Romanian Businessmen’s Association, has established himself as the embodiment of an extraordinary openness to areas outside the strict business horizon.s Which, by the way, includes, by definition, a subtle blend of “Features” And “Nonprofit”.

Note: Knowing some of the mental repercussions of the local environment, I know that the text above can be interpreted either as “begging” or as a tribute to services already rendered. (When, years ago, I was pleased with the performance of Restaurant Zexe, I wrote in dilemma, tribute article, in the comments ‘market’, the idea soon surfaced that I, for my own script, dine for free at the respective restaurant. It was not true, just as it is no longer true now that I wrote what I wrote with the idea of ​​profit, even if, at one time or another, I could intersect usefully, but not for my own good, one or the other. Of the mentioned characters…)

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