We aim for the Football Museum in Bucharest to become a hub for those who share your passion for the sport, from football fans to players, collectors and esports communities.

A new attraction will appear on the Romanian tourism map: the Football Museum in Bucharest, the first museum dedicated to football in Eastern Europe, opens in Romania. And not anywhere, but in a historical building in the hottest district of the capital – the old center.

1,500 square meters spread over eight levels of exhibition and event space, which will house both local and international groups, and 40 square meters of LED screens and other state-of-the-art technology will be ready to welcome nearly 200,000 visitors in the first 12 months of opening. This is the traffic that the museum team appreciates.

“From the fall of this year, visitors will be able to visit the museum, which is divided as follows: the hospitality area – here I mean the bistro, fan shop and café, the exhibition area made up of international collections, the area for interaction with various digital installations, and the area dedicated to special events.”

Tiziana Gagio, Head of the Partnerships and Communication Department of the Football Museum in Bucharest, continues to talk about this project, in which the founders – Robert Redelliano and Bogdan Popescu have invested so far 1.5 million euros. The Football Museum team also includes Robert Redelliano – CEO.

from your activity

Always enthusiastic, I’ve been (previously) dealing with communications for over 6 years, and in the last 3 years, I’ve felt a taste of B2B trade – this is how 636 TEAM emerged, a personal consulting business, specializing in care and communication, where I am a co-manager partner. In addition, I develop and support projects in which I strongly believe, such as the first football museum in Eastern Europe, the Football Museum in Bucharest.

How did you get into this project?

On time, I have a personal connection to the Football Museum – I have been involved in it since the beginning, and this was very important. invested soul, with passion and perseverance; In addition to these things, the fact that there are people with me who also believe in this project is very important.

Your relationship with sports

I have a close association with sports: my grandfather tried to transmit in the family, from generation to generation, his passion for sports, especially the sport of the king. My favorite part of the stories he used to tell me when I was a kid was the time he was the goalkeeper at tiința, in the ’63 – ’64 glory season, when the team was promoted to A, along with Papuc, Dumitrescu, Lungan and Tetea. Later my father, uncle and my cousin followed him in this sport.

Then, at the age of five or so, it was my turn: after trying a series of sports (ballet, swimming, athletics, etc.), I received a tennis racket as a gift, and for 10 years did not give it again on the road: of tournaments in From the country and Italy, tennis occupied an important part of my life.

Museum staff

I follow the saying that working with and about the people behind the work. Each of us was driven by a passion for football, combined, in a practical way, with the opportunity to work in the local market, but certainly our motivation is passion.

I think the most fun thing about the whole team is that we have different perspectives and experiences; I’d like to brainstorm here – it’s absolutely delicious. Besides the fun part, I think it’s important to have discussions, and ultimately incorporate everyone’s views.

Where will the Football Museum in Bucharest be?

The Football Museum Bucharest is the first museum in Romania and Eastern Europe dedicated to football, built in a sparkling area of ​​the capital: the heart of Bucharest. From the beginning, we focused on the old center precisely because of the desire to contribute to the development of a major area of ​​Bucharest, both for Romanian and foreign tourists.
So we have a heritage building in the historic centre, 1500 square meters spread over eight floors, hundreds of years old – it was a challenge in itself to preserve the old elements of a place full of history, but also to transform the place into a modern museum by European standards. It was indeed a painstaking process, but we were able to combine all the elements without losing sight of the modern note: in the whole building we have at least 40 square meters of LED screens.

Museum Structure

Starting this fall, visitors will be able to visit the museum, which is divided as follows:

  1. Hospitality area – and here I mean the bistro, fan shop and café – always available for visitors
  2. exhibition space– composed of romanian and international groups; Football fans will be able to see and interact with an impressive collection of valuable items for foreign players who wrote history or famous Romanian players.
  3. Interaction area with various digital installations – For example, we have a unique digital installation in Eastern Europe, on demand, but also many other things;
  4. The area for special occasions.


So far, the money is approx. 1.5 million euros, from exclusive private sources, in Football Museum Bucharest.
The business plan has changed a lot since we projected it 3 years ago – and justified, if we take into account the fact that, in the meantime, we have faced an epidemic, delays caused by the emergency, market uncertainty, the geopolitical situation near our country, and related price increases relevance, lack of human resources, etc.

Indeed: We had many challenges on the project, but I am happy and grateful to both colleagues and all partners/suppliers for the way we were able to navigate through all of these things. It was a joint effort on all sides.

The experiences that visitors will have

In addition to the experience offered by the exhibition area, at the Football Museum, people will always find something to do: watching matches in the bistro, events dedicated to the e-sports community, tastings of famous chefs, pop-up exhibitions of celebrity football and not just thematic, commercial or cultural events.

We aim for the Football Museum in Bucharest to become a hub for those who share your passion for the sport, from football fans to players and from game collectors to esports communities.

Estimated traffic

Taking into account the return to normalcy and related measures recently implemented, we expect a traffic of approximately 200,000 visitors in the first 12 months after opening, from Romanians and foreigners alike.

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